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February 14, 2010

Today we would like to tell you about the logo of the Olympic Winter Games in Vancouver.
It was chosen by the international jury from 1,600 submitted for the contest posters.
Colors of the logo symbolize the nature of Canada. Blue and green - mountains, the nature of islands and forests.
Red - the color of v-leaf, a symbol of Canada. Yellow - the color of sunrise over Vancouver.
If you are outside Canada but want to watch the Olympics online - you can use Canadian VPN for this.

Filed under: canadian vpn

Posted by Alex | 0 comment(s)
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November 06, 2009

Time is the luxury of our complex world – so called 21st century; we can not afford losing it. Marketing in such environment requires lateral thinking followed by appropriate strategy in place and of course effective operations. This is all about IMC – appreciating traditional media while taking advantage of the new media. Rightly set IMC strategy would boost long term success for businesses; in which Social Media (SM), including SNS, has an important role to play.

Some analysts believe SNS are not the right place for advertising and to create the rightbrand exposure, due to various factors they obviously argue. Some marketers believe SMM is “tricky”. Needless to say that SMM is like any other techniques has its own pros and cons; its productivity is down to strategic and systematic execution. This is while some argue that SM should not be treated as marketing medium and a place which marketers exploit. SM however is mostly referred as a communication tool which users (both the public and businesses) need to play with its rules.

Filed under: Social Media, Social Media Marketing, Social Network Sites

Posted by Ehsan Khodarahmi | 0 comment(s)
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There are some basic questions to ask, prior to committing any resources to SM and SMM;

  • Why SM
  • Which and how many channels to use
  • How to market via SM
  • Who to target through SM
  • When to utilise SM
  • And many more; which we can help if of course you get in touch via the comment section of this post

Consequently, SMM strategists and operations team need to work closely with each other to identify strategic windows. This is to give confidence to stakeholders in relation to their investment of any kind to SM.

Posted by Ehsan Khodarahmi | 0 comment(s)
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September 21, 2009

Evidence based medicine has become the accepted modus operandi within medicine. And why not? The proposition that all medical decisions should be based on evidence is a no-brainer. The danger is in the definition of "evidence" that is at the heart of evidence based medicine (EBM).

EBM values evidence based upon good randomised control trials (RCTs), and especially systematic reviews of good randomised control trials. There's nothing wrong with this, but there are some caveats. The best known is the bias introduced by the non-reporting of negative results. The international community has made strenuous efforts to reduce this bias, but there are other remaining issues.

1. Systematic reviews produce an averaging effect, which may disguise the impact in sections of the populations, eg ethnic minorities.

2. I will call the second caveat "The feet are the wrong size for their shoes" in deference to the late great Douglas Adams. To establish a robust trial you need to exclude confounding factors and this means excluding those people who might introduce them. This generally means old people (who may have a range of other conditions) children ( whose systems may behave in different ways) and women who might be pregnant (for ethical and clinical reasons). These are the people whose feet are the wrong size for their shoes! Trials therefore often feature a strong representation of men aged 18-50. This group are not nearly so well represented in a typical patient population.

3. The third caveat may be characterised as "Making the feet fit even though they are the wrong size for their shoes". Because of the high regard in which RCTs are held, they are sometimes applied to problems to which they are wholly unsuited. This may be because of problems in defining a clear hypothesis for testing, or problems in defining the control and active groups for a trial. An example may be found at Lattimer V, George S, Thompson F, Thomas E, Mullee M, Turnbull J, et al. Safety and effectiveness of nurse telephone consultation in out of hours primary care: randomised controlled trial. BMJ 1998; 317: 1054-1059. available on-line at http://bmj.com. There are a range of problems for which RCTs are simply not amenable.

4. The final caveat relates to the undermining of other forms of knowledge and evidence. Tacit or implicit knowledge is highly valued in many spheres. It appears to have been undermined in the UK in medicine following a series of scandals in the 1990s which led to a public perception of paternalism and complacency.

So, yes, decision should be evidence-based, but the scope of that evidence may be wider than that deployed within orthodox EBM.

Filed under: Evidence based medicine, randomised control trials

Posted by Clinical Governance - Alan Gillies | 0 comment(s)
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Informed consent is required in research, in treatment and for the storage use, disclosure or sharing of personal information. For this discussion, we shall consider consent to treatment as part of the delivery of health care. The concept came to the fore in the UK at a series of high profile inquiries into adverse events at Bristol and Liverpool. Those inquiries described situations where the health care professionals were deemed to have acted paternalistically and failed either to obtain valid consent or provide sufficient information to enable patients to make informed decisions. This was responsible for a shift in public opinion and reduced trust in doctors amongst some patients, although the longevity and extent of this shift remains to be proven.

In guidance to patients, published in response to these inquiries, the Department of Health states that:

“It does not matter so much how you show your consent: whether you sign or say you agree. What is important is that your consent is genuine or valid.
That means:
1. you must be able to give your consent
2. you must be given enough information to enable you to make a decision
3. you must be acting under your own free will and not, say, under the strong influence of another person”

The influence of this guidance is seen in every UK hospital, where strenuous efforts are made to ensure patient consent. However, it still appears problematic. Consider a patient journey of my own to illustrate some of the issues. A few years ago, I was afflicted with kidney stones. Before arriving at hospital, I demonstrated my incompetence to make informed decisions. In spite of being in extreme pain, I DROVE myself to hospital placing myself and other road users at risk. On arrival, my first priority was pain relief. My options were explained to me. I was unable in reality completely unable to reach an informed decision. My actual thoughts were,
“I don’t care. Just stop the pain. If you offered to stop the pain at the moment by chopping off my head with an axe, I would not only say “yes!”, I would grab the axe with both hands and chop my own head off”

A little later, morphine having been administered, I was asked if I would like more. Does the junkie refuse their next fix? No, and neither did I, although I had absolutely no idea if I needed it.

There can be other unintended side effects. Later in the same episode of care, I found myself awaiting surgery and was visited by a doctor seeking my consent for the procedure I was about to undergo. The first problem is that as in many cases, I had no real choice to make, there was no viable alternative. In such cases, too much information can harm the patient. If I have to undergo a procedure, is it helpful for me to know that the operation is low risk, but the required general anaesthetic is much more likely to kill me?, And if it is, is it helpful to me to reinforce this message with a second conversation shortly before entering the operating theatre? In this case, it seems to have more to do with watching the hospital’s back than looking after my welfare as a patient.

Informed or valid consent is a noble ideal, but appears a noble myth nevertheless.

Filed under: Informed consent

Posted by Clinical Governance - Alan Gillies | 0 comment(s)
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The media often refers to the postcode lottery of access to health care delivery. The Guardian defines it as follows:
“The postcode lottery is shorthand for seemingly random countrywide variations in the provision and quality of public services - the huge gap between the best and the rest. Where you live defines the standard of services you can expect. So if you live in the "wrong" area, and, in extreme cases, on the "wrong" side of a road, you may get a poorer service than your neighbour or you may not get the service at all and have to pay for it privately. The postcode lottery is a big issue in the NHS, where the gap between the rhetoric of a comprehensive and universal "national" service and the reality is increasingly stretched.”

Even the Department of Health adopted the phrase. From the NHS Cancer Plan:
“There are widespread geographical inequalities in the quality and type of treatment patients receive, because of shortages of specialist staff, fragmentation of care, inadequate access to surgical facilities, a postcode lottery on prescribing and insufficient radiotherapy facilities.”

However, successive Governments have emphasised that local services must meet local priorities, from fund holding introduced by the Conservatives in 1990 to primary care groups and trusts introduced by Labour in 1997, and more recently, practice based commissioning and foundation hospitals. Variations in local services in attempt to meet local needs lead directly to what is known as the postcode lottery.

The postcode lottery arises when local capacity fails to meet local demands and patients lose out on the services or resources they require. Generally the media portrays this as a national issue, an attack on the rhetoric of a comprehensive and universal "national" service as the Guardian describes it, and national solutions are required and demanded by the media. However, a uniform national solution will not meet the variations in local demand satisfactorily and lead to either unsustainable surpluses in service level provided in those areas where demand is lower, or a failure to meet demand in high demand areas.

Perversely, the only solution to the “postcode lottery” is more and better local control and variation. If at a local level, the local health management can match local resources and services to demand, then patients will get the levels of service they need and expect. Unfortunately, it is the nature of Governments when criticised to be more controlling, more centralising, and this is evidenced through the wealth of targets, national service frameworks and plans that we now have in the NHS. Remarkably, in spite of this, the NHS continues to perform pretty well in most local areas.

Filed under: Meeting local needs, Postcode lottery

Posted by Clinical Governance - Alan Gillies | 0 comment(s)
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In a free society, a free media is a key part of that freedom. Health care is a high profile political issue. With the advent of 24-hour news channels, there is a need to fill the available time slots. Such channels often run themed weeks and focus on a particular subject. The health care system is a favourite topic.
This can lead to pressure to find health care stories and this in turn can give stories of limited news worthiness a higher profile than they may deserve.
In general, the publication of such material is justified on the grounds of either public interest or to help an individual patient gain access to care that they are currently being denied.
However, there are some distinctive caveats to this justification. The number of cases highlighted is often a tiny proportion of the patients requiring and receiving treatment. For many of those patients who will receive treatment promptly and successfully, their may be significant harm caused by the anxiety induced by such reporting. Whilst the harm may be less than the benefit which may be derived from the case reported, it may be done to many more people. Further harm may be caused by raising expectations that the specific treatment is effective, when it may only apply to a subset of patients with a particular subtype of the disease to be treated, eg herceptin.
The second caveat reflects the finite nature of resources. There is a danger that the prioritisation of treatment will follow those who can shout the loudest, or the most articulate, or those who have the most emotive case, rather than on clinical need. A news report recently reported that clinicians felt pressurised by political and public opinion. Far from occupying the moral high ground, the media are complicit in this pressure.
The media reporting is placing regulatory authorities under increasing pressure to approve treatments more quickly. Whilst this may be beneficial, it raises the risk of an unforeseen risk factor or side effect being missed. One of the sobering facts about thalidomide was that even in pregnant women, the harmful effects could have been separated from the therapeutic effects if it had been possible to separate two different forms of the drug, in this case, the optical isomers.
The most serious risk is in reporting of cases where there are direct harmful effects arising from the public changing their behaviour as a result of the report. The most darmatic example of this in recent times has been the MMR story. Even now, MMR vaccination rates have not returned to historical levels prior to the publication of stories linking MMR with autism. The apparent evidence for any link was always not sufficient to justify the stories published. The impact has been the return of measles. Claims by the media that the crisis could have been averted by permitting single vaccinations is no defence: there was no evidence that single vaccinations were safer and some evidence that it increased risk to children.
Freedom brings responsibility: a free media has a responsibility to follow the ethical of "first do no harm". It may not sell papers and gain viewers, but it doesn't conmtribute to suffering or death, either.

Filed under: Ethics, Harm acused by the media, Reporting Health

Posted by Clinical Governance - Alan Gillies | 0 comment(s)
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We are establishing a  community to complement the work of the journal Clinical Governance: an International Journal. It will evolve but it is hoped that it will broaden the usefulness and appeal of the core journal material.

Filed under: Clinical Governance, Health Care Quality Assurance

Posted by Alan Gillies | 0 comment(s)
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August 04, 2009

Blogs are increasingly part of the editorial content of journals. The goal is to give readers news and opinions that do not necessarily have to correspond temporarily with established publication times.

My current plan is both to include actual editorials in this space and to publish shorter commennts with greater frequency.  The real value of a blog, in my opinion, lies in the discourse that follows in comments, so I am hoping for many entries. In the future I will try to be controversal, so that others have good reason to react.

Posted by Michael Seadle | 0 comment(s)
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July 20, 2009

Welcome to my newest endeavour - blogging about scholarship/publishing in Africa.

Hopefully this blog will:

  • keep you up to date on what's going on with academic publishing in Africa/South Africa (think calls for papers, conferences etc)
  • keep you informed about what's happening in libraries in Africa/South Africa (if it happens and I hear about it, so will you!)
  • remind you that not everyone thinks like you (young people, older people and even older people all think and work differently - so prepare to broaden your mind!)
  • keep you entertained! (I'd never read a boring blog, so why should you?)

I'm sure the path will be filled with broken links, unload-able pictures, typos and entries that won't always resonate with you - but I'm just as sure there'll be more than enough interesting stories, fascinating people and good times to make up for that!

So buckle up and enjoy the ride!

Filed under: africa, generations, libraries, publishing, scholarship, south africa

Posted by Sophie | 0 comment(s)
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