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February 2009

February 16, 2009


Some of you interested in the "Best of TOC" ebook have objected to having to go through the O'Reilly shopping cart process to get the free ebook. Point taken, and thank you for the feedback. Other readers are looking for a place to comment on the pieces; because these were all published blog posts, many already have rich comment threads of conversation. To address both concerns, here's a full linked list of all the pieces we included in the Best of TOC ebook:

1. Digital Rights Management Versus Enforcement
2. Amazon Ups the Ante on Platform Lock-In
3. Ebook Format Primer
4. Ergonomics and Ebook Success
5. Responsibly Assuaging Author Concerns About File Sharing and “Piracy”
6. It’s Time to Accept an Ambiguous Digital Fate
7. Storytelling 2.0: Alternate Reality Games
8. Content Owners and Consumers Need Digital Quid Pro Quo
9. The Pitfalls of Publishing’s E-Reader Guessing Game
10. Treating Ebooks Like Software
11. On Publishers and Software Development
12. Ebooks and Print Books Are Not Mutually Exclusive
13. POD Opens Door to Magazine Experiments and Customization
14. Web Community Management Tips
15. Reinventing the Book and Killing It are Separate Things
16. Q&A with Developer Who Turns Ebooks into iPhone Applications
17. Terry Goodkind Follows The Money
18. Web Analytics Primer for Publishers
19. A Unified Field Theory of Publishing in the Networked Era
20. How Many Publishing CEOs Know What an API Is?
21. Why You Should Care About XML
22. Publisher as Brand?
23. Regulating the Google Settlement
24. Point-Counterpoint: On Digital Book DRM
25. Point-Counterpoint: Digital Book DRM, the Least Worst Solution
26. Interstitial Publishing: A New Market from Wasted Time
27. The Once and Future Ebook: On Reading in the Digital Age

According to our ecommerce data, several hundred of you have "purchased" the free ebook. I'm thrilled there's so much interest -- this is definitely something we'll be looking to do again with this and other conferences.

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February 25, 2009


One thing this recession has done for me is to crystallize a new
frame of reference for “haves” and “have- nots.” No, I’m not talking
about rich versus poor, but instead doers versus criticizers, real
businesses versus poseurs, and trusted versus trust-less organizations.
Allow me to explain.

Reprinted from the Outsell Blog. It has a truth about it that I like. Is your organisation a Have or a Have Not?

Tough times have a funny way of
highlighting the vast gulf between those that have ideas and the
courage to act on them versus those who don’t. The latter invariably
criticize the former without offering alternatives. While some make
livelihoods as pundits, (I really hate that word), bloggers, and the
like, most are just have- nots, as in “have not a single original idea”
nor the gumption to make that idea happen. Haves on the other hand, are
entrepreneurial risk takers who thrive on action and making things
happen. They will fail in some endeavors, but will pick themselves up,
dust themselves off and jump back into the fray. And no, I’m not going
to list my faves for either category as I’m sure you have yours.

My
second group of haves and have-nots: haves are those businesses who
understand that having solid products, responsive customer service, and
strong client relations along with a “real” business model and stong
ethics and principles are the key to weathering down markets. Have-nots
are lacking in one or more of the characteristics of haves and are much
more frequently found as roadkill on the great commerce highway.

Finally,
and prehaps most important is trust. Quite simply, haves have the trust
of their clients and constituents while have-nots do not. I think much
of the current turmoil in the markets has to do with the breakdown of
trust at all levels of society. Financial stability and growth will not
likely return until trust is restored. Organizations that have operated
in good faith and held the trust of their clients and markets will
survive and eventually thrive–those that haven’t have a tough row to
hoe.


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Liked the Social Media Today site. There's the germ of something here - membership based blogging community, with spnsorship. Contemporary views from researchers and practitioners. The SMT model has structure, sustainability, relevence and provides context to deeper research. One to look into further.

http://socialmediatoday.com/SMC/

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