It was the Publishing 2.0 yesterday. At Bletchley Park. Those of a nerdy disposition will understand the significance of the the place, and for me it was a real thrill to be there to look over the Colossus and teh Bombes and to walk in the footsteps of Alan Turing.
Bletchley Park mathematician Alan Turing realised that 'cribs' offered a way of cracking Enigma. A 'crib' is a piece of encrypted text whose true meaning is known or can be guessed. German messages were formulaic in places and the first line often contained standard information, for example weather conditions. Once a crib was known, it was still necessary to check thousands of potential Enigma settings to read a message, and to do this quickly Turing designed a electro-mechanical codebreaking machine called a Bombe. Each Bombe simulated the actions of 10 Enigma machines and was able to check all potential settings at high speed.
Cracking the 'impenetrable' Enigma code enabled Britain to foil Luftwaffe bombing raids, minimise U-Boat attacks and secure sea-based supply routes
Further codebreaking success enabled Bletchley Park to exploit Lorenz, a highly sophisticated cipher used personally by Hitler and his High Command. But many of the messages still took several weeks to decipher - a computing machine was needed. The result was Colossus, the world's first programmable electronic computer, designed by Max Newman.
Colossus was the size of a living room and weighed about one tonne. Its 2,400 valves replicated the pattern of an encrypted Lorenz message as electrical signals. This breakthrough in computing remained a secret for many years, to the extent that two Americans took the credit for inventing the computer in 1945. But the creation of Colossus proved to be a key contributor to the success on D-Day.
The Conference was OK.
Actually the Conference was more than OK. Organised by XML UK the day was about determining whether or not there was such a thing as Publishing 2.0 and if it did exist, what would it look like? what characterises Publishing 2.0?
Some key Drivers for Change were suggested; these would alter the online publishing environment.
Funding - Changing profiles for revenue generation including Open Access, Software as Service (SaS), Content on Demand - all are capable of disrupting existing models of funding
Technology - Innovations in delivering semantically rich content will raise user expectations for content delivery, search and browse.
The first trick is to define '2.0'. This was suggested:
- User Generated Content - Blogs, Wikis, RSS. User as Author
- Architecture of Participation - Friends, peers, wikis and collaborative working
- Group Dynamics/Network effects - The more people on the netowrk site, the richer more valuable and attractive it becomes
- Edge Based Innovation - allowing users to 'mash-up' content and create new services and content based on yours
I don't have any arguments with this list; it's simple enough and it gets across the main principles, such as they are. With respect to 'Publishing 2.0' I don't believe the first three points are particularly contentious, I'm just not sure about Edge-based Innovation/Mashups. For some publishers perhaps this is not a problem; it might even be desirable. One example is the Dublin Dart. they publish information about where a train is at any particular point in time. Some clever bugger then piped this information into Google Maps to produce a real-time map of a train's progress. Great stuff, but when it comes to copyrighted content and research materials or any content that suffers and loses part of it's meaning when taken out of context surely this is not desirable?
An interesting trends that has been noted was the move toward Online office applications. For me, this has the potential to re-engineer the content creation chain altogether as more and more people (researchers, students, managers) use blogs, wikis, Google Docs etc, to create content Online and allow others to view the raw material almost straight away.
Another interesting development/future trend or opportunity for publishers is the ability to offer Services, as well as content. Examples cited in the day ranged from Online Communities(which are, apparently very popular with researchers and authors of reference works) through to Publisher Search/Browse functions embedded within an Organisations' intranet. This leads neatly into the development of Software as Service (SaS) in which the subscription model is replaced by Software Metering
Personally I don't like SaS and Software Metering. It removes stability from the budgeting function and prevents both Publisher and Subscriber in developing a proper forecast for their business/organisation. It might be applicable in other publishing circles.
The Royal Society of Chemistry demonstrated their Project Prospect. This is an example of an RSC Enriched Journal. Because the RSC have adopted a highly structured XML approach to content development, If I understand this correctly, they are now able to add some significant value to their article content. The rich ontology development that has taken place allows for a toolbox feature on their articles that offers different views of the document - all of the compounds mentioned in the article, key Chemical terminology, important references - all can be highlighted immediately with the toolbar. I thought this was tremendous. It got me thinking too. Is there such an ontology for business and management education? If not, why not? is it too dificult, too contentious a thing to bring together? Perhaps Emerald, as the world's leading publisher of Management Journals is in a position to rally other's to the flag and start work on developing a global(?) ontology for business and management education? One for follow up at a later date I think?
I can't really sign of without mention of Leigh Dodds (Ingenta) work with developing an RDF database for content management and semantic search/retrieval. Leigh gave us the how and the why of RDF as a technology and proceeded to describe how he and his team have converted the metadata of over almost 30,000 articles into over 200 million RDF triples. Using some emerging tools and XML vocabularies Leigh demonstrated how a semantically rich content management system could be developed. Until this presentation I had relegated OWL, RDF, SPARQL to items of academic interest but with no real world applications. For developing a data neutral means of accessing content and inferring relations between things and people this was a revelation. I can't wait to start developing something small scale here at Emerald.
So, a good and useful day with much to follow up and think about. I'm not sure we decided what Publishing 2.0 was, or even if it existed, but I got to see the Colossus and so everything's all right.