Paul Coyne :: Blog :: Brandstreaming: What Is It & Who's Doing It?

Brandstreaming: What Is It & Who's Doing It?

If there's a hot new social media trend happening, you can bet that companies are trying to find a way to use it too. It happened of course with blogging, it happened with Twitter, and it is now happening with FriendFeed and other lifestreaming apps. Indeed RSS vendor Pheedo has coined a neat term for this: brandstreaming. It defines a brandstream as "a consistent flow of content created by a brand". According to a recent report, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices.