Ehsan Khodarahmi : Weblog

Social Network Sites (SNS) and Social Media Marketing (SMM)

Fri, 06 Nov 2009 22:32:44 GMT

Time is the luxury of our complex world – so called 21st century; we can not afford losing it. Marketing in such environment requires lateral thinking followed by appropriate strategy in place and of course effective operations. This is all about IMC – appreciating traditional media while taking advantage of the new media. Rightly set IMC strategy would boost long term success for businesses; in which Social Media (SM), including SNS, has an important role to play.

Some analysts believe SNS are not the right place for advertising and to create the rightbrand exposure, due to various factors they obviously argue. Some marketers believe SMM is “tricky”. Needless to say that SMM is like any other techniques has its own pros and cons; its productivity is down to strategic and systematic execution. This is while some argue that SM should not be treated as marketing medium and a place which marketers exploit. SM however is mostly referred as a communication tool which users (both the public and businesses) need to play with its rules.

Introduction to Social Media Strategy

Fri, 06 Nov 2009 22:30:00 GMT

There are some basic questions to ask, prior to committing any resources to SM and SMM;

Why SM
Which and how many channels to use
How to market via SM
Who to target through SM
When to utilise SM
And many more; which we can help if of course you get in touch via the comment section of this post

Consequently, SMM strategists and operations team need to work closely with each other to identify strategic windows. This is to give confidence to stakeholders in relation to their investment of any kind to SM.

Success factors

Sat, 17 Jan 2009 20:17:53 GMT

Cross-cultural awareness and honest exercise of cross-cultural management enhance chances of success in today’s global and multifaceted marketplace. There are simple steps to take for success but difficult to accomplish, due to very nature of greediness of some who wants to have more than others in any way and price possible.

ROI maximisation and industry leadership is due to 3 GPs and those get this right are not far from fulfilling their objectives and enjoy success.

Appreciating CSR department within an organisation and setting objectives for CSR is incredibly helpful to register brands in the minds of public and of course governments. Needless to say CSR is not the only element to this but it is one of the core component.

Sat, 17 Jan 2009 20:12:21 GMT

The world is more complex than ever and time is luxury. Marketing in our complex world requires lateral thinking and a bit of sophistication (in terms of strategy and planning). This calls for strategic IMC. Who is going to appreciate the benefits of traditional media as well as taking advantage of the new media to create the right IMC strategy is highly likely to acquire business success.

Some analysts believe that social networking sites are not the right place for advertising and creating the right brand exposure, due to various valid factors that they argue; however it is still debatable to some extent. This means a strategy and its execution must be constantly reviewed and product managers to have at least two contingency plans in hand - with a clear vision.

There is nothing wrong in utilising social media marketing and placing ads on social networking sites, if a strategist and planner can see any reasonable ROI through the chosen channel and the audience of that channel. What is imperative, is to know:

which social networking site/s to use
when to use them
how to market through them
who to target through them

Therefore, the secrete lies in strategy development and appropriate strategy implementation.