Time is the luxury of our complex world – so called 21st century; we can not afford losing it. Marketing in such environment requires lateral thinking followed by appropriate strategy in place and of course effective operations. This is all about IMC – appreciating traditional media while taking advantage of the new media. Rightly set IMC strategy would boost long term success for businesses; in which Social Media (SM), including SNS, has an important role to play.
Some analysts believe SNS are not the right place for advertising and to create the rightbrand exposure, due to various factors they obviously argue. Some marketers believe SMM is “tricky”. Needless to say that SMM is like any other techniques has its own pros and cons; its productivity is down to strategic and systematic execution. This is while some argue that SM should not be treated as marketing medium and a place which marketers exploit. SM however is mostly referred as a communication tool which users (both the public and businesses) need to play with its rules.
Filed under: Social Media, Social Media Marketing, Social Network Sites
