On the plane
coming back from Poland I read an article on social software and in particular what seems to be
for high bandwidth users. The most fascinating part was the
'Second Life' (online world) focus which I have been following from a distance
for a while ... and then yeasterday Evening on Aljazeera there was a special report on 'Second Life' and how Reuters has just bought land and built a replica building to there head office in the US. Aljazeera also went on to discuss the first news channel opening up in 'Second Life'. They
gave you a tour around as a reporter and all the news stories
are based on 'Second Life'
communities. In the context of reporting news various journalists are pushing to get the story first
and this was viewed to be the same as real life. In Second Life you can buy land, build houses, buy goods and just chat to people via various
online communications tools. Whe
n you enter it is
quite strange when other people are moving around you
(animated characters)and they are being control
l ed by people in the real world. You also need to get some cloths - buy an avaiator. You get for example a 'Second Life' name etc. At present
the population is approximately 1,500,000. For example last night
when I checked there was a spend of approximately $500,000
over 24 hours . When you first enter there does seem
to be a
significant amount to learn
in terms of being able to be involved with the community based software.
Other social software applications that are now being used by a wide range of organisations include YouTube, eBay and MySpace . Many businesses have found the most creative and hardest working teams are those who are mainly users themselves. For example eBay, Wikipedia, Sim City and SecondLife have emerged from people who are users and from that have the depth of understanding. Online virtual reality worlds allow companies to host vast brain storming sessions and presentations via Webcasts to employees internationally. Cisco and AT&T have laucnhed similar internal tools to YouTube and MySpace. Cisco for example widely uses distributes video messages using Flash communications tools. IBM last summer hosted what they called an Innovation Jam that included employees, family and friends and they had over 300,000 people attend and it was hosted in Second Life. They generated a total of 37,000 ideas and they have committed $100,00 to invest in the one with the most potential.
For IBM they are using these new social software technologies to vastly increase the pool of ideas within there company.
Just thought that as EmeraldInsight being online may be worth exploring opening an office in Second Life along with Reuters and News organisations. Speculative but the land is currently very cheap and expected to go up significantly in value!!
Filed under: eLearning socialSoftware peronsalisation culture